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Our story

The care we would want for our own families

Our owners, Jim and Geoff, both lost their mothers, and that loss was part of what brought them into home care. Both had been caregivers themselves, and both believed the standard of care available to families like theirs simply wasn’t good enough.

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Jim Sellars, Geoff Dunnett and Rachael Fox

Who we are

Our story

An interview with Geoff DunnettWhy we do what we do · watch on YouTube

All About Home Care is an independent, CQC Outstanding-rated home care provider based at Riverside House in Tonbridge, Kent. It is owned by Jim Sellars and Geoff Dunnett, and its Registered Manager is Rachael Fox, who has been with the company since 2015.

When Jim and Geoff first needed care for their own families, they had no care background and had to find their way through an unfamiliar system at an incredibly difficult time.

Our approach is to provide the highest quality of care, the care we would give our own family. All About Home Care aims to be the extended family you can choose, for your loved ones at what is often an incredibly difficult time. Everything we do is centred on that one aim.

“The care we would want for our own families” isn’t just a slogan. It’s something we live and breathe. Jim’s son Hugo has a severe and complex disability and is a client of All About Home Care. Hugo is the embodiment of our approach to quality: every one of our clients receives the same quality of care that Hugo receives.

Our value

Quality

We have one value, and it’s quality. It’s in everything we do: who we hire and how we train them, how long we spend with each client, and how we care for every person as we would for our own families. Everything else follows from it.

Meet the team

The people behind the care

Management and office team (tap to open)

Jim Sellars

Co-Owner

Jim’s motivation for entering care comes from personal experience: the death of his mother and the birth of his son Hugo, who requires 24 hour care. These experiences inspire All About Home Care’s sole purpose – to provide the highest possible care to our clients.

Geoff Dunnett

Co-Owner

Geoff co-owns the business with Jim Sellars, motivated by a deeply personal experience of navigating the care system for his father after his mother passed away.

Rachael Fox

Registered Manager

Since 2015

Rachael holds an NVQ Level 5 in Health and Social Care and has spent her entire career in care. She has been our Registered Manager since 2015 and leads the team in delivering outstanding care every day. In 2025 she was a Great British Care Awards finalist, Home Care Registered Manager.

Danielle Derrick

Deputy Manager

Since 2020

Danielle coordinates clients’ healthcare needs, manages carers’ daily rotas and keeps communication open with carers and clients. She holds NVQ Levels 3 and 5 in Health and Social Care.

Jo Hawkins

Field Care Supervisor & Trainer, Tonbridge

Since 2024

Jo leads the Tonbridge team and delivers in-house training on medication management and safeguarding. She knows Tonbridge and its families deeply.

Elaine Ewer

Field Care Supervisor, Tunbridge Wells

Since 2019

Elaine leads the Tunbridge Wells team, known for her attention to detail and her warmth. She holds a Level 3 in Health and Social Care and is an Infection Prevention and Control Champion.

Jo Allchin

Field Care Supervisor & Trainer, Sevenoaks

Since 2020

Jo leads the Sevenoaks team and is a qualified Dementia and Moving & Handling Trainer and Freedom to Speak Up Champion. Kent Care Awards 2025 Community Homecare Worker of the Year.

Fiona Rayner

Field Care Supervisor, Maidstone

Since 2026

Fiona leads the Maidstone team and has 30 years’ experience in care. She holds an NVQ Level 3 in Health and Social Care and is our Safeguarding Champion.

A few of our carers

Gabriella Konczak

Carer

Since 2023

Gabby holds a Care Certificate, along with all mandatory training.

Anne Thorncroft

Carer

Since 2023

Anne has completed her Care Certificate and all mandatory training courses.

Jo Bone

Carer

Since 2024

Jo holds a Care Certificate and has completed all mandatory training courses.

Fiona Walsh

Carer

Since 2025

Fiona is the carer you meet in our Day in the Life film, which follows her visits with three of our clients.

Tracy Herrington

Carer

Since 2025

Tracy is part of our care team. A short bio is still to come.

Rachael’s guide: How to choose a home care provider

Read the guide

Meet the team on video: Meet the Carers, and Notes from the RM with Rachael

Watch the videos

In their own words

Why we do this

“We are committed to providing care that is good enough for our own families, because everyone needs care at some point in their lives. Our mission is to build a company that genuinely supports and benefits all its stakeholders, so that our clients, our team and the surrounding community all thrive as a result of the work we do.”
Geoff DunnettCo-Owner

“Ensuring the delivery of quality care is one of my biggest passions as Registered Manager. I love that together as a team, we make a difference and shine moments of light into people’s lives every day. By supporting people daily and helping them live as well as possible, we can maximise their independence and wellbeing, enabling them to live better and longer at home.”
Rachael FoxRegistered Manager